Marketing and Value Addition

There are two main market destination for fresh mangoes, the local and export market

Export market

  • Consumes 1% of mangoes produced in Kenya.
  • Kenya Mangoes fetch better prices in Europe and Middle East between November and December where there is less competition

Local market

  • Consume 99% of mangoes produced in Kenya (50% consumed at farm level, 49% sold for local consumption).
  • Major outlets for fresh fruits are urban centres, processing industries ( e.g. Milly Fruit Industries, Kevian Foods), hotels, schools and the Armed Forces

Notes:

  • Mangoes grown in hot areas are sweeter than those grown in colder regions.
  • Varieties that are fibre free are more preferred in the market

VALUE ADDITION

  • Value addition helps to widen market scope and reduce post harvest loses. It gives the product a higher value. Green or ripe mangoes can be processed and value added into various products as follows:-

Green Mangoes

  • Pickles
  • Preserves
  • Desserts
  • Chutneys

Ripe Mangoes

  • Dried mangoes
  • Mango juice
  • Mango concentrate
  • Mango jam
  • Mango jelly
  • Mango syrup/ canned mango