Both local and export markets for fresh purple passion fruit are undersupplied. There are many small and medium-sized companies and processors buying passion fruit for making juice.
Contact addresses for exporters and processors are given at the appendix.
Purple passion fruit are sold as export fruit and exporters are able to advice on the standards of fruit required. They generally need large, unblemished fruit, clean with uniform purple/green colour. They should have no signs of pesticide residues and be smooth skinned with no wrinkles.
Local and Ugandan market requirements are more flexible.
It is important for small scale producers to form production and marketing associations so as to access reliable buyers and have strong bargaining power.
Value addition at small scale level is also encouraged targeting supermarkets, hotels and other public gatherings.