Marketing & Value Addition


  • Major fresh market outlets include supermarkets, green grocers, hotels, institutions and local markets.
  • Processing varieties are sold to canning factories or done at farm level.
  • Contract farming can be done for assured market
  • Pricing should take care of all the production costs and a profit margin

Gross Margin

  • Note that gross margin could vary depending on factors such as the variety, climatic conditions, management practices and the price among others.

Value Addition

Tomatoes can be processed into:

  • Paste
  • Jam
  • Sauce
  • Puree
  • Juice
  • Powder