Marketing
- Major fresh market outlets include supermarkets, green grocers, hotels, institutions and local markets.
- Processing varieties are sold to canning factories or done at farm level.
- Contract farming can be done for assured market
- Pricing should take care of all the production costs and a profit margin
Gross Margin
- Note that gross margin could vary depending on factors such as the variety, climatic conditions, management practices and the price among others.
Value Addition
Tomatoes can be processed into:
- Paste
- Jam
- Sauce
- Puree
- Juice
- Powder
